{"title":"Shampoo","description":"\u003cp data-start=\"2487\" data-end=\"2650\"\u003eShampoo is the foundation of any haircare routine. The right formula can improve scalp health, enhance hair texture, and support long-term strength and growth.\u003c\/p\u003e\n\u003cp data-start=\"2652\" data-end=\"2806\"\u003eShop shampoos at The Beauty Atlas and discover US exclusives, cult favourites, and high-performance haircare designed for cleaner, healthier-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"2652\" data-end=\"2806\"\u003e \u003c\/p\u003e","products":[{"product_id":"unove-deep-damage-repair-hydrating-keratin-shampoo","title":"UNOVE Deep Damage Repair Hydrating Keratin Shampoo","description":"\u003cp\u003eCleanse and reinforce stressed strands with the UNOVE Deep Damage Repair Hydrating Shampoo, a sulfate-free hair-strengthening shampoo powered by DeepCore Bond Technology and Keratin Complex for visibly smoother, healthier-looking hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat It Is – A nourishing, hydrating shampoo crafted to gently cleanse the scalp while strengthening and caring for damaged, dry, and breakage-prone strands.\u003c\/li\u003e\n\u003cli\u003eHair Texture \u0026amp; Type – Designed for straight, wavy, curly, and coily textures across fine, medium, and thick hair, supporting nearly every hair routine.\u003c\/li\u003e\n\u003cli\u003eHair Concerns – Tackles damage, split ends, breakage, and dryness for hair that needs extra TLC after coloring, heat styling, or sun exposure.\u003c\/li\u003e\n\u003cli\u003eKey Benefits – Leaves hair smoother and stronger, helps seal the look of lifted cuticles, and delivers a thorough yet gentle cleanse without stripping the scalp.\u003c\/li\u003e\n\u003cli\u003eHighlighted Ingredients – DeepCore Bond Technology fortifies strands, while Keratin Complex, panthenol, and botanical oils provide protein-rich smoothing and balanced hydration.\u003c\/li\u003e\n\u003cli\u003eClean Formula Standards – Free from parabens, formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS \u0026amp; SLES, triclocarban, and triclosan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"UNOVE","offers":[{"title":"Default Title","offer_id":57361323065726,"sku":null,"price":40.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/2328\/9726\/files\/s2965515-main-zoom_jpg.webp?v=1774730034"}],"url":"https:\/\/www.thebeautyatlas.co.uk\/collections\/shampoo.oembed","provider":"The Beauty Atlas","version":"1.0","type":"link"}