{"product_id":"lumineux-peroxide-free-enamel-safe-whitening-toothpaste-2-pack","title":"Lumineux Peroxide-Free Enamel-Safe Whitening Toothpaste – 2 Pack","description":"\u003cp\u003eMaintain a brighter, enamel-friendly smile with the Lumineux Teeth Whitening Toothpaste 2-Pack, a peroxide-free, dentist-formulated whitening toothpaste backed by 70+ peer-reviewed studies and crafted with mineral-rich, coconut oil-based ingredients.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaintain Your Whitest Smile – Designed for everyday use, this toothpaste lifts surface stains while supporting enamel health, making it easy to keep a naturally bright smile, especially when paired with Lumineux Whitening Strips.\u003c\/li\u003e\n\u003cli\u003eWhitening That Respects Enamel – Intentionally formulated to visibly brighten teeth while supporting enamel, so you don't have to choose between whitening and long-term oral wellness.\u003c\/li\u003e\n\u003cli\u003eDentist-Formulated \u0026amp; Clinically Proven – Developed by a dentist who believes stain removal shouldn't compromise enamel, Lumineux brings a science-driven approach with over 70 peer-reviewed studies and clinical support.\u003c\/li\u003e\n\u003cli\u003eClean Formula, Gentle on Teeth \u0026amp; Gums – Comfortable, effective whitening with mineral-rich, coconut oil-based actives, free from peroxide, SLS, artificial colors and flavors. Cruelty-free and safe for veneers and sensitive teeth.\u003c\/li\u003e\n\u003cli\u003eComplete Smile Care System – Designed to work as part of your daily routine alongside complementary Lumineux toothpastes and mouthwashes for a beautiful, long-lasting smile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Lumineux","offers":[{"title":"Default Title","offer_id":57361327849854,"sku":null,"price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/2328\/9726\/files\/FullSizeRender_75b77054-42e3-4c2b-9810-7b9ee8e48833.jpg?v=1774575404","url":"https:\/\/www.thebeautyatlas.co.uk\/fr\/products\/lumineux-peroxide-free-enamel-safe-whitening-toothpaste-2-pack","provider":"The Beauty Atlas","version":"1.0","type":"link"}